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Be the Wayfinder
Paperback
Publisher Price: $24.95
Publisher: River Grove Books
Published: Nov 3 2026
Pages: 252
Weight: 0.65
Height: 0.57 Width: 5.50 Depth: 8.50
Language: English
The future of marketing belongs to those who become what AI can't.
The pace is relentless. Industries shift overnight, competitors oversteer, and leaders are often a step behind. Now, as AI further disrupts the way they work, marketers are asking themselves a critical question: Is what I do still valuable?
The faster things change, the more teams need someone who brings focus and alignment to help everyone find their way.
Now more than ever, every business needs a Wayfinder. Long before compasses or charts, Wayfinders guided their people across thousands of miles of open ocean, reading the stars and swells to find new land where they could flourish. They didn't have a map-they were the map.
In Be the Wayfinder, Jeremy Harrison shares a strategy-first marketing framework that helps savvy marketers navigate rapid change. His Wayfinder Framework(TM) aligns leaders, clarifies priorities, and brings focus to reactive teams-so you can lead with confidence no matter what comes next.
Whether you're new to marketing or a seasoned pro, these battle-tested tools will help you turn your experience, instincts, and judgment into your sharpest advantage. While others wait for the storm to pass, you'll make your move-and become the strategist every team wants at the table.
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