Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Backbone: Surviving the Road Less Quantified - Toward a Deeper Understanding of Qualitative Research

Backbone: Surviving the Road Less Quantified - Toward a Deeper Understanding of Qualitative Research

Schneer, David M.

Paperback

Marketing

ISBN13: 9798991213509
Publisher: Quadrivium Libri
Published: Sep 26 2024
Pages: 194
Weight: 0.76
Height: 0.41 Width: 7.50 Depth: 9.25
Language: English
The Road to Deeper UnderstandingEmbark on an eye-opening exploration of qualitative market research in David M. Schneer's Backbone. His compelling narrative interweaves a personal journey overcoming physical adversity with professional insights, unveiling the seven key traits of successful qualitative researchers:
  • curiosity (a compelling desire to learn)
  • preparedness (rigorous study)
  • extroversion (being a people person)
  • synthesizing complexity (the ability to grasp sophisticated concepts)
  • listening with your eyes (observing non-verbal communication)
  • grit (resilience and grace under pressure)
  • venturousness (willingness to explore and take risks)
This groundbreaking book demonstrates why qualitative methods are indispensable for gaining a holistic understanding of customer behavior, complementing quantitative data with rich, nuanced insights. Schneer's pioneering integration of body language and AI tools with traditional qualitative techniques offers a glimpse into the future of market research.

An essential read for business leaders and aspiring researchers alike, this book illuminates the path to deeper, more meaningful customer insights for increasingly complex markets.

Wow! David has taken qualitative research to the next dimension.

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