Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing: Get People to Talk About Your Stuff

Hughes, Mark

Paperback

AccountingManagementMarketing

ISBN10: 1591842131
ISBN13: 9781591842132
Publisher: Penguin Publishing Group
Published: May 1 2008
Pages: 256
Weight: 0.50
Height: 0.67 Width: 5.53 Depth: 8.40
Language: English
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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