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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers

Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers

Hardcover

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 151077789X
ISBN13: 9781510777897
Publisher: Skyhorse Pub
Published: Jul 11 2023
Pages: 288
Weight: 0.95
Height: 1.10 Width: 6.06 Depth: 9.13
Language: English
Unify your teams and go to market like the best in the business

Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates--what they call one-team GTM.

In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to:

  • Turn your funnel upside down and stop wasting resources
  • Design a one-team ABM program, align people with strategy, and win buy-in
  • Deliver the right message at the right time to the right account
  • Scale your pilot to sell (and upsell) to enterprise heights

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Carpio, Hillary

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Management