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Business-to-Business: A Global Network Perspective
Hardcover
ISBN13: 9780415740876
Publisher: Routledge
Published: May 29 2014
Pages: 314
Weight: 1.27
Height: 0.90 Width: 6.30 Depth: 9.30
Language: English
This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.
The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.
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