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612-822-4611
Business to Business Marketing

Business to Business Marketing

Paperback

Marketing

ISBN10: 0077121899
ISBN13: 9780077121891
Publisher: Mcgraw Hill Book Co
Published: Mar 1 2010
Pages: 400
Weight: 1.68
Height: 0.80 Width: 8.00 Depth: 10.00
Language: English
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

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Marketing