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Business Strategy Tools: The Boston - BCG Matrix
Paperback
Series: Business Strategy Tools, Book 4
Publisher: Independently Published
Published: Jul 26 2023
Pages: 156
Weight: 0.48
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.
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