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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Storytelling from Hype to Hack: Unlock the Software of the Mind

Business Storytelling from Hype to Hack: Unlock the Software of the Mind

Paperback

Business GeneralManagementSelf-Help

ISBN10: 1913738981
ISBN13: 9781913738983
Publisher: Pippa Rann Books
Published: Oct 29 2020
Pages: 160
Weight: 0.37
Height: 0.35 Width: 5.06 Depth: 7.81
Language: English
The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to hack seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

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