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Business Relationship Management and Marketing: Mastering Business Markets

Business Relationship Management and Marketing: Mastering Business Markets

Hardcover

Series: Springer Texts in Business and Economics

ManagementMarketing

ISBN10: 3662438550
ISBN13: 9783662438558
Publisher: Springer Nature
Published: Oct 13 2014
Pages: 338
Weight: 1.46
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

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