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The Business of Gamification: A Critical Analysis
Hardcover
Series: Routledge Advances in Management and Business Studies
Business GeneralMarketingGames & Activities General
ISBN13: 9781138824164
Publisher: Routledge
Published: Sep 29 2016
Pages: 252
Weight: 1.10
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
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