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Business Model Innovation: Concepts, Analysis, and Cases
Hardcover
ISBN13: 9781138330511
Publisher: Routledge
Published: Sep 4 2018
Pages: 292
Weight: 1.51
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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