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Business in Networks

Business in Networks

Paperback

ManagementMarketing

ISBN10: 0470749636
ISBN13: 9780470749630
Publisher: John Wiley & Sons
Published: Jan 26 2010
Pages: 318
Weight: 1.30
Height: 0.80 Width: 7.40 Depth: 9.20
Language: English
This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face.

Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following:

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