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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders

Paperback

Business GeneralManagementApplications

ISBN10: 1349481882
ISBN13: 9781349481880
Publisher: Springer Nature
Published: Dec 17 2014
Pages: 211
Weight: 0.66
Height: 0.53 Width: 5.50 Depth: 8.50
Language: English
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.

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