• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business-Driven Research & Development: Managing Knowledge to Create Wealth

Business-Driven Research & Development: Managing Knowledge to Create Wealth

Paperback

Series: MacMillan Business

Business GeneralManagementMarketing

ISBN10: 1349417122
ISBN13: 9781349417124
Publisher: Palgrave
Published: Jan 1 1999
Pages: 202
Weight: 0.51
Height: 0.46 Width: 5.25 Depth: 8.00
Language: English
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Also in

Marketing