• Open Daily: 10am - 10pm
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    3038 Hennepin Ave Minneapolis, MN
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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Build Right: How to Start A Company That Lasts

Build Right: How to Start A Company That Lasts

Paperback

Management

Currently unavailable to order

ISBN13: 9798185484159
Publisher: Independently Published
Pages: 56
Weight: 0.19
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The start-up trail forgives nothing. Ride it wrong and you don't get a second lap.

Most start-ups don't fail because the idea was bad. They fail because the founder rode the wrong line - chasing speed before building a foundation that could hold weight. Build Right is the field guide for leaders on the Start-Up Trail: the earliest, steepest, most unforgiving terrain in The Five Cycles(TM).

Brian Wygle draws on decades of watching founders launch, stumble, and either recover or wash out - translating that into a steward-leadership approach built for people who are creating something from nothing. This isn't hustle-culture cheerleading. It's a disciplined guide to the decisions that determine whether your enterprise has a foundation worth building on, or a start that collapses under its own weight the moment it's tested.

If you're standing at the trailhead of something new, this book is the guide who's ridden it before.

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