Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis

Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis

Winkler, Nick

Paperback

Marketing

ISBN10: 0985789107
ISBN13: 9780985789107
Publisher: Createspace
Published: Dec 3 2012
Pages: 290
Weight: 0.94
Height: 0.65 Width: 5.98 Depth: 9.02
Language: English
Break Out! Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM). Reinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell. Don't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today.

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