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Brands: The New Wealth Creators
Hardcover
ISBN13: 9780814755990
Publisher: New York Univ Pr
Published: Dec 1 1997
Pages: 544
Weight: 1.10
Height: 0.78 Width: 6.48 Depth: 9.60
Language: English
From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of brand experts, this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.
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