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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

Hardcover

ManagementMarketingGeneral Sociology

ISBN10: 1403998973
ISBN13: 9781403998972
Publisher: Palgrave
Published: Nov 14 2005
Pages: 168
Weight: 0.92
Height: 0.60 Width: 6.24 Depth: 9.48
Language: English
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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