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Brands and Branding
Hardcover
ISBN13: 9781473919518
Publisher: Sage Publications Ltd
Published: Sep 14 2016
Pages: 296
Weight: 1.50
Height: 0.80 Width: 6.70 Depth: 9.60
Language: English
With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding?
Here are seven reasons why:
- It's introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers' awareness of high profile brands such as Coca-Cola, Microsoft and Chanel
- It's indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade
- It's immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.
- It's inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources
- It's irreverent - branding is not always a deadly serious business!
- It's intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.
- It's inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel
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