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Branding Without Permission: How Gen Z Is Transforming Marketing as We Know It
Hardcover
AccountingInvesting & FinanceMarketing
Publisher: Bloomsbury Academic
Published: Jul 8 2027
Pages: 224
Weight: 1.00
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
A practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends.
From Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches. Each chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand's situation, a step-by-step decision matrix, and a branding implementation roadmap. Marketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.1 different editions
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Branding Without Permission: How Gen Z Is Transforming Marketing as We Know It
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Duford, Kyle
Branding Without Permission: How Gen Z Is Transforming Marketing as We Know It
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