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Branding as Communication
Hardcover
Series: Visual Communication, Book 5
MarketingAnthropologyBusiness of Art
ISBN13: 9781433128042
Publisher: Peter Lang Inc., International Academic Publi
Published: May 31 2018
Pages: 204
Weight: 1.02
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
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