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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding- How to determine your brand and channel your marketing efforts correctly

Branding- How to determine your brand and channel your marketing efforts correctly

Paperback

AccountingMarketing

ISBN10: 3836416743
ISBN13: 9783836416740
Publisher: Vdm Verlag
Published: Jun 1 2007
Pages: 172
Weight: 0.62
Height: 0.37 Width: 6.69 Depth: 9.61
Language: English
With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on Positioning. In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.

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