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Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness
Hardcover
Publisher Price: $23.95
ISBN13: 9781450206815
Publisher: Authorhouse
Published: Feb 2 2010
Pages: 108
Weight: 0.60
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
-Kelly Erickson, author of Maximum Customer Experience
Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.
The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.
Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:
- Methods to craft and hone messages
- How to make the most out of first impressions
- Ways to harness groupthink
- The importance of logos and visual brand elements
- How to use social media
- How to measure the effectiveness of branding efforts
- And much more!
1 different editions
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Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness
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