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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

Paperback

AccountingManagementMarketing

Publisher Price: $38.99

ISBN10: 0749462876
ISBN13: 9780749462871
Publisher: Kogan Page
Published: May 31 2011
Pages: 304
Weight: 0.84
Height: 0.66 Width: 5.48 Depth: 8.48
Language: English
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

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