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Brand Revolution: Rethinking Brand Identity

Brand Revolution: Rethinking Brand Identity

Hardcover

ManagementMarketing

ISBN10: 1137019484
ISBN13: 9781137019486
Publisher: Springer Nature
Published: Nov 9 2012
Pages: 171
Weight: 0.55
Height: 0.70 Width: 6.20 Depth: 9.30
Language: English
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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