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Brand Positioning: Connecting Marketing Strategy and Communications
Hardcover
ISBN13: 9780367250119
Publisher: Routledge
Published: Feb 13 2020
Pages: 254
Weight: 1.49
Height: 0.70 Width: 6.90 Depth: 9.70
Language: English
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
1 different editions
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Brand Positioning: Connecting Marketing Strategy and Communications
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