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Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation
Hardcover
Business GeneralEconomicsMarketing
ISBN13: 9783319903521
Publisher: Palgrave Pivot
Published: Jun 5 2018
Pages: 104
Weight: 0.65
Height: 0.31 Width: 5.83 Depth: 8.27
Language: English
Argues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport
Examines potential for new innovation as a result of an open platform focused on building brand
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