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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Hardcover
AccountingInvesting & FinanceMarketing
ISBN13: 9781637423240
Publisher: Business Expert Pr
Published: Dec 14 2021
Pages: 194
Weight: 0.95
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
You don't have a brand-whether it's for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
1 different editions
Also available
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Meyerson, Rob
Paperback
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