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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era

Paperback

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 1349949752
ISBN13: 9781349949755
Publisher: Palgrave MacMillan
Published: Aug 23 2016
Pages: 246
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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