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Brand Gender: Increasing Brand Equity Through Brand Personality
Hardcover
ManagementMarketingGeneral Sociology
ISBN13: 9783319602189
Publisher: Palgrave MacMillan
Published: Oct 19 2017
Pages: 265
Weight: 1.36
Height: 0.94 Width: 5.83 Depth: 8.27
Language: English
Enhances the brand personality equity model to include cross-cultural applicability
Discusses and seeks to define the terms 'brand personality' and 'brand equity'
Establishes the link between a straightforward brand personality model to brand equity
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