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Brand Fusion: Purpose-Driven Brand Strategy
Paperback
Publisher Price: $52.99
ISBN13: 9783110718348
Publisher: De Gruyter
Published: Jul 5 2022
Pages: 620
Weight: 2.15
Height: 1.25 Width: 6.69 Depth: 9.61
Language: English
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.
It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
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