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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
Hardcover
Business GeneralInvesting & FinanceMarketing
Publisher Price: $30.00
ISBN13: 9781637745038
Publisher: Matt Holt Books
Published: Mar 19 2024
Pages: 256
Weight: 0.95
Height: 1.10 Width: 6.00 Depth: 9.10
Language: English
- What market they are in (or could be operating in)
- How customers perceive their brand (and that of their competitors) in terms of benefits
- The most effective way to segment a market and position a brand in terms of benefits
- How to deliver benefits throughout the customer journey
- How a focus on benefits facilitates growth Evidence-based, integrated, and simple, this innovative approach can be applied to all markets--and ensures that any brand can deliver the benefits its customers truly want.
2 different editions
Also available
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
Weiss, Allen, PhD
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
Weiss, Allen, PhD
Audio Book
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