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Booked Out! How to Start and Grow a Successful Regional Tourism Business
Paperback
Business GeneralManagementMarketing
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ISBN13: 9780975641514
Publisher: Clear Vision Consulting
Pages: 180
Weight: 1.31
Height: 0.49 Width: 8.27 Depth: 11.69
Language: English
The ultimate guide to setting up a regional tourism business in Australia.
Booked Out! is for people who want to generate revenue streams from a farmstay, AirBnB, regional gallery, caravan park, event, or any visitor based enterprise in a regional destination. The book is in three parts. First it explores why regions need a distinct approach to marketing and the structure of the industry. Then a deep dive into tourism marketing craft, a section on promotional and digital essentials, and a final section on becoming an operator; the mindset and skills you need to stay competitive, build profits, and navigate common business issues. Using practical examples, the book tailors operational tips for tourism industry sectors (tours, accommodation, events and attractions), where to get support, what to expect, and how to create emotional experiences that people will book. Booked Out! is an essentiual read for those who want to win a share of the $190bn spent by visitors to Australia each year.
You will learn:
- The language and terminology of the industry
- What 'good' looks like and defining success
- The four Ps of marketing in a tourism context
- The benefits and barriers to operating a tourism business in regional Australia
- What marketing essentials you really need and what it costs
- How to package with other operators
- How to leverage a regional destination brand - or go your own way
- Common mistakes and myths about running an AirBnb
- The entrepreneurial mindset needed to scale for profit
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