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612-822-4611
Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Hardcover

ManagementMarketing

ISBN10: 0566087898
ISBN13: 9780566087899
Publisher: Routledge
Published: Nov 28 2008
Pages: 202
Weight: 1.15
Height: 0.50 Width: 6.69 Depth: 9.61
Language: English
Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.

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