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Beyond Mobile: People, Communications and Marketing in a Mobilized World

Beyond Mobile: People, Communications and Marketing in a Mobilized World

Hardcover

ManagementMarketingTechnology & Engineering

ISBN10: 0333985087
ISBN13: 9780333985083
Publisher: Springer Nature
Published: Mar 6 2002
Pages: 262
Weight: 1.24
Height: 0.85 Width: 6.84 Depth: 9.00
Language: English
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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