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Behind The Brand: The Business of Managing Artists, Creators, and Performers
Paperback
Publisher: Independently Published
Published: Apr 16 2025
Pages: 110
Weight: 0.45
Height: 0.23 Width: 7.50 Depth: 9.25
Language: English
Unlock the secrets of managing modern fame-with the ultimate entertainment management guide.
Behind the Brand is the first all-in-one playbook designed for aspiring and working entertainment managers navigating music, film, digital content, and influencer culture. Whether you're guiding a recording artist to the Billboard charts, helping a content creator monetize their audience, or building a legacy brand for a rising star-this book gives you the blueprint.
Written by Wesley Wren, founder of Rising Stars Music Institute, this 15-chapter coursebook breaks down the entire entertainment management journey-from scouting talent and building teams to contracts, touring, branding, influencer strategy, and long-term legacy planning.
Inside you'll find:
Proven strategies for managing artists, actors, influencers, and creatives
Real-world industry insights and assignments
Vocabulary, roleplay scenarios, and project planning tools
Guidance on publishing rights, social media monetization, licensing, and more
A full curriculum designed for education, entrepreneurship, or career advancement
Whether you're a student, independent manager, artist-turned-executive, or educator, Behind the Brand is your essential guide to managing the business behind the spotlight.
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