• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Be Unique or Be Ignored: The CEO's Guide to Branding

Be Unique or Be Ignored: The CEO's Guide to Branding

Paperback

ManagementMarketing

Publisher Price: $24.95

ISBN10: 0974501735
ISBN13: 9780974501734
Publisher: Mhr Enterprises
Published: Nov 11 2013
Pages: 166
Weight: 0.55
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't get your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Also in

Marketing