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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
Hardcover
Publisher Price: $29.99
ISBN13: 9781544514369
Publisher: Lioncrest Pub
Published: May 18 2020
Pages: 380
Weight: 1.36
Height: 1.00 Width: 5.50 Depth: 8.50
Language: English
Theresa M. Līna will help you escape the commodity trap.
In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It's a detailed, pragmatic recipe for becoming your market's Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.
Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!
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