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612-822-4611
Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations

Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations

Paperback

Series: Gabler Theses

Business GeneralManagement

ISBN10: 3658405333
ISBN13: 9783658405335
Publisher: Springer Gabler
Published: Jan 20 2023
Pages: 164
Weight: 0.50
Height: 0.39 Width: 5.83 Depth: 8.27
Language: English
The world of digitalisation is changing the way how people and business companies communicate with each other. Electronic negotiations represent one of the most important forms of business communication and can influence the successes and failures of companies in a significant way, whether in interorganisational or intraorganisational processes. Analysing negotiation interactions to determine pattern-based peculiarities in the communication offers new value-adding information concerning the management of optimised communication processes, even though the machine-based processing of communication data bears a series of challenges. The present book develops a new approach to analyse the automated pattern recognition potential of Machine Learning methods in unstructured negotiation communication. It presents holistic research frameworks for the effective detection of structural patterns and reveals the pattern labelling potential in high-dimensional communication data by analytically implementing a series of Machine Learning methods.

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