• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Asian Brand Strategy: How Asia Builds Strong Brands

Asian Brand Strategy: How Asia Builds Strong Brands

Paperback

ManagementMarketingGeneral Racism & Ethnic Studies

ISBN10: 1349543705
ISBN13: 9781349543700
Publisher: Palgrave MacMillan
Published: Jan 1 2006
Pages: 254
Weight: 0.78
Height: 0.62 Width: 5.50 Depth: 8.50
Language: English
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Also in

Marketing