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Artificial Intelligence in Marketing
Hardcover
Series: Review of Marketing Research, Book 20
ISBN13: 9781802628760
Publisher: Emerald Pub Ltd
Published: Mar 13 2023
Pages: 344
Weight: 1.94
Height: 0.94 Width: 6.06 Depth: 9.06
Language: English
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
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