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Applied Marketing Analytics Using Python
Hardcover
ISBN13: 9781529684179
Publisher: Sage Publications Ltd
Published: Jul 7 2025
Pages: 384
Weight: 2.00
Height: 0.88 Width: 7.44 Depth: 9.69
Language: English
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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