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An Introduction to Social Media Marketing
Paperback
Business GeneralManagementMarketing
ISBN13: 9780415856171
Publisher: Routledge
Published: Nov 28 2014
Pages: 250
Weight: 0.85
Height: 0.60 Width: 6.00 Depth: 9.10
Language: English
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
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