Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
American Spin

American Spin

Vaccarino, Patricia

Paperback

MarketingGeneral Sociology

Publisher Price: $14.95

ISBN10: 0996349405
ISBN13: 9780996349406
Publisher: Xanthus Communications LLC and PR for People
Published: May 1 2015
Pages: 212
Weight: 0.60
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
Spin is everywhere and is a central fact of 21st century life. We all know Spin is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of its prime practitioners for over twenty years. In American Spin, Patricia Vaccarino pulls back the curtain on how spinmeisters like herself tell you what to think about people, products, issues and companies-ideally in ways you are unaware of-with clarity and wit. With chapters like Romancing Your Audience, Getting Away with Murder, and How to be a Master (or Look Just Like One), she reveals the secrets of seeing through the spinmeisters' messaging, and how to use them to your own advantage.

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