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After the Click: A Practical Guide to Better Conversion Flow for Local Businesses
Paperback
Publisher: Independently Published
Published: Apr 18 2026
Pages: 32
Weight: 0.13
Height: 0.08 Width: 6.00 Depth: 9.00
Language: English
They clicked for a reason.
Something felt right. Something made sense. Something made them pause for a second.
But too often, that feeling disappears the second they land on the page. The message shifts. The path gets unclear. The next step feels heavier than it should.
After the Click is a practical guide to better conversion flow for local businesses. It shows how to carry the feeling forward from ad to page to follow-up so the next step still feels clear, easy, and worth taking.
Inside, Wayne Hatter breaks down how to build pages that feel like the promise, reduce friction without sounding pushy, create one clear next step, and improve the response path after someone reaches out.
This is not a book about hype, tricks, or pressure.
It is a book about clarity, trust, continuity, and helping real people keep moving with confidence.
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The First Five Seconds: A Practical Guide to Making Your Website Feel Clear, Trustworthy, and Easy to Choose
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