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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

Hardcover

Series: Advances in Business and Management Forecasting, Book 10

Business GeneralManagement

ISBN10: 1784412090
ISBN13: 9781784412098
Publisher: Emerald Pub Ltd
Published: Nov 20 2014
Pages: 350
Weight: 0.94
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

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