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Advanced Marketing Research
Paperback
Series: Guides
Publisher Price: $75.00
ISBN13: 9781557865496
Publisher: Blackwell Publishers
Published: Feb 1 2002
Pages: 432
Weight: 1.63
Height: 0.93 Width: 7.46 Depth: 9.40
Language: English
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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