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Absolute Essentials of Strategic Marketing
Hardcover
Series: Absolute Essentials of Business and Economics
ISBN13: 9780367437756
Publisher: Routledge
Published: Jul 8 2020
Pages: 126
Weight: 0.55
Height: 0.50 Width: 5.40 Depth: 8.60
Language: English
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
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