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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures

The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures

Hardcover

Business GeneralMarketingGraphic Design

Publisher Price: $39.99

ISBN10: 3032230306
ISBN13: 9783032230300
Publisher: Palgrave MacMillan
Published: Aug 6 2026
Pages: 257
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The book examines how authenticity is built, tested, and often contested across markets. Rather than treating authenticity as a short-term business attribute or a transactional claim, it is approached as a longer-term organizational condition shaped by values, decisions, and cultural context.

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