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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Hardcover
Publisher Price: $35.00
ISBN13: 9780471646563
Publisher: Wiley
Published: Aug 13 2004
Pages: 256
Weight: 1.15
Height: 0.90 Width: 6.40 Depth: 9.30
Language: English
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: Marketing! Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
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